Giles-Parscale

As a Search Engine Marketing Manager, you will serve as part of a small team of subject matter experts and report directly to the Director of Digital Marketing. If you get excited about search engine advertising, pay-per-click, conversion tracking, and managing client accounts this is a great position for you. We are whitehat SEM only. This is a great opportunity to take your career in marketing to the next level by responsibly managing client budgets, ROI, and executing paid campaigns.

Applicants need to be super organized, ready to manage business accounts, and willing to supervise a team and be ready to learn.

Bonus Skills:

  • Google AdWords Certification(s)
  • Bing Ads Certification

Parscale Digital is an equal opportunity employer, and it is our policy to recruit, hire, train, promote and administer any and all personnel actions without regard to sex, race, age, color, creed, national origin, religion, economic status, sexual orientation, veteran status, gender identity or expression, ethnic identity or disability, or any other legally protected basis. We are committed to providing reasonable accommodations to individuals with disabilities in the hiring process and on the job, as required by applicable law. We will not tolerate any unlawful discrimination and any such conduct is strictly prohibited.

Responsibilities

  • Oversee various digital marketing accounts and serve as a point of contact for client Search Engine Marketing services
  • Create digital marketing strategy to support client business goals
  • Make budget recommendations and prepare campaigns for clients
  • Monitor and optimize website content for conversion optimization
  • Track and report on impressions, engagements, CTRs, conversions, and ROI for clients
  • Write ad copy and prepare and report on effectiveness
  • Coordinate between internal and external teams (designers, copywriters, and 3rd party vendors) to ensure timely completion of projects (i.e. landing pages, forms, tracking codes, etc.)
  • Manage user experience tracking using various tools
  • Create and manage PPC, display, shopping, app download, and other types of marketing campaigns
  • Supervise other digital marketing team members
  • Monitor and optimize ongoing SEM performance using HotJar, Google AdWords, Google Analytics, etc.
  • Create, analyze and share monthly performance reports

Requirements

  • Bachelor’s degree, preferably in marketing, communications, or related field
  • At least two years professional work experience in digital marketing services, social media or related field
  • Supervisory experience with highly skilled and technical teams
  • Strong writing abilities
  • Professional communication via phone and email
  • Extreme follow-up and follow-through skills
  • Highly analytical mindset with the ability to interpret performance data, including experience tracking digital marketing campaign performance using Google AdWords, Google Analytics and other marketing tools
  • Creative thinking and collaborative work style, attention to detail, and ability to manage multiple priorities
  • Content management system experience
Apply Today