Topics: Web Marketing
The definition is almost self-explanatory. It’s a page that someone can land on. A landing page, however, is strategically written and designed with a specific purpose determined by business objectives. The end goal of a landing page: conversion. If you want to generate leads, learn more about your audience, or improve your marketing efforts, you need a landing page.
What are the basic components?
A landing page can have more components, but not all are necessary. When creating a landing page, the most important thing to have is one single goal. It eliminates any chance of distraction that would prevent
The REAL reason why you need a landing page…
A landing page can guide your potential customer to the next phase of your digital marketing strategy. It can be used to promote a campaign, provide an offer or capture contact information— moving potential customers down your conversion funnel. It depends on your objectives and audience. If you want to increase the number of webinar attendance/sign-ups by five percent, you’ve got yourself a landing page goal. After running your first campaign, you can experiment with changing one aspect of your landing page (i.e. title, call-to-action, etc.) to refine your strategy.
With a thoughtful landing page, you learn more about your audience and what they’re looking for when it comes to your brand, product or service. You can take these new discoveries and apply it to your business strategy.
With the right branding, web design and marketing strategy, you can boost your business’s digital marketing efforts. Take a look at our portfolio to see how we’ve helped our clients enhance their branding and digital marketing. Contact us and find out how our digital marketing specialists partner with you to accomplish your business’s goals.