Giles-Parscale

Are you still struggling to figure out how to get the most out of your social media marketing efforts for your business? You are not alone. While most businesses use social media, averaging at least 6 hours a week on their plan, almost half of these businesses claim it has not helped to generate more sales.

But we know social media marketing works; countless businesses have grown and expanded as a result, many basing their foundation on social media success. So what is fact and what is fiction? Just like any marketing or advertising medium, some find great success using certain social media outlets, while others will waste time and money before they find a better solution for their needs.

The key is to develop a strategic digital marketing plan so that you too can start generating sales and growing your business from your social media. Here are a few tips for successful social media marketing:

  • What are your business’ goals? Build your social media strategy around your goals. What do you want to use social media for? If you want to convey instant messages to your customers, stick with live feeds like Twitter. Want to share industry expertise? LinkedIn is great. General information and events? Facebook is perfect for reaching your audience. Visual imagery geared toward a niche market? Pinterest or Instagram is your go-to.
  • Tailoring Your Social Media Strategy for Your Business. There are many platforms to choose from, but you don’t need to be on all of them – that would take a huge amount of bandwidth and resources. Instead, select the platform that offers the best potential for reaching your ideal audience. Rather than a sub-par representation in a lot of places, choose your social media outlets strategically and make those amazing.
  • Deliver relevant content. Make sure that what your audience hears from you is interesting and fits seamlessly with your brand identity. Fluff won’t get it done in today’s world of social media.
  • Keep your social media active. The most successful social media marketing plans are the most active and well thought out. Devise a plan that ensures you post around four times a week, if not more, to keep your followers interested. Editorial calendars are a great way to stay organized.
  • Engage with your audience. Social media shouldn’t be a passive experience—listen to what your audience has to say about your business and respond accordingly. Also, proactively reach out and engage with anyone who mentions your brand. This will make your business feel more human to users, which is excellent for boosting brand loyalty.
  • Target new potential customers. Everyone knows the saying “sometimes you have to spend money to make money.” Once you have exhausted your local resources for obtaining a larger digital audience, paid advertising options can help you grow who sees your content. Facebook page boosting and LinkedIn advertising can target individuals that fit into your ideal audience profile based on demographics like age, gender, location, and interests.
  • Stay current with updates. Social media platforms are regularly updating their tools to better reach target audiences. If you are unable to dedicate the time and energy to stay up to date with these changes, it could be a good idea to outsource your social media marketing and advertising.
  • Be patient. Understand that social media is just a part of your holistic marketing strategy, is a way to brand your business and communicate directly with your customers. But it does take time and persistence to see a benefit from this marketing medium, so be patient. 

At Giles-Parscale, we help clients capitalize on the right social media and web marketing strategies for their businesses. Let our digital marketing specialists partner with you to accomplish your business’s goals.