Regardless of what industry you’re in or who your audience is, video marketing should be part of your overall marketing strategy. Whether you sell consumer-based products, a B2B enterprise, nonprofit or educational institution, video can help propel your brand to a multitude of audiences. And whether your target audiences are familiar or not with your brand, it’s a great way to reach, introduce, reinforce, engage and inspire your unique brand story.

The Power of Video Marketing

  • 75% of business executives report watching industry-related videos every week
  • Emails that incorporate the word “video” in the subject line have a larger click-through rate, up to 65% higher than those without
  • A whopping 96% of B2Bs use video marketing for campaigns
  • An estimated 80% of Internet traffic will be video by 2019

Compelling Storytelling Through Video

Video has the unique ability to engage your audience on many different platforms by sharing a moving, visual story that can elicit an emotional and lasting impression, further solidifying your brand presence. Video essentially brings your brand to life through movement and story, connecting how your audience feels about your company and building brand loyalty, creating a lasting impression that can grow not only more brand loyalty, but revenue, too.

At Giles-Parscale, we continue to be the leaders in effectively utilizing this next level of brand marketing, helping our clients achieve higher levels of engagement with their audience. Clients like Hilliard Muñoz Gonzales and Donald J. Trump for President are embracing the power of video and reaching more people than ever before.

If you’re ready to take your business or organization to the next level using the power of video marketing, Giles-Parscale can help. Our holistic approach to branding, marketing and advertising combined with our professional team of videographers, designers and digital media experts ensure your story is told in an engaging, effective way using a multitude of platforms that best reach your target audiences.

About Giles-Parscale

Giles-Parscale (GP) is the largest design + digital agency in San Antonio with more than 50 years combined experience in branding, marketing, and advertising. We are, first, however, storytellers, bringing client stories to life through one-of-a-kind branding, campaign and marketing initiatives, turning these campaigns into experiences that touch people. Combined with our knowledge of effective marketing, digital marketing and advertising experience, GP knows how to get attention from specific audiences – precisely at the right place and right time, through the perfect medium.